In recent years, there’s been a lot of buzz about companies’ abilities to provide instantaneous results. This is particularly true in the digital realm — when consumer-facing online tools and content don’t load quickly enough, users will surely abandon the site for a competitor that can better cater to their demands.
What’s more, these demands for “instant everything” don’t just extend to a business’s customers — an organization that can’t support immediate access and fast performance of its employee-facing platforms will suffer considerable consequences as well.
Now that we’ve fully shifted into the age of instant everything, it’s critically important that enterprises are able to keep up, and deliver quick access and streamlined performance. Any bumps on this road can lead to significant impacts, felt both internally with company users and externally with the brand’s customers and partners.
But what, exactly, do these consequences look like? Let’s examine what can happen when companies fall behind in the age of instant everything.
1) Disappointed customers and missed opportunities
As Hewlett Packard Enterprise’s Thomas Goepel pointed out for CIO, demands for digital content are more immediate than ever before, especially with customer-focused platforms. Consumer users are also less patient than ever before, and this creates a challenge for enterprises to ensure that the online tools and content available to clients are quickly accessible, and function without issue.
“We don’t just want results now, we expect them,” Goepel wrote. “We don’t even like waiting a few extra seconds for data to travel from the core data center to our digital devices.”
Statistics underscore Goepel’s point: According to data from Google, 53% of mobile device users will leave a page that doesn’t load in under three seconds. And when you consider that approximately 70% of all web traffic takes place via mobile devices, that’s a considerable chunk of business that companies could be missing out on.
The bottom line here is that slow performance in consumer-facing online tools translates to abandonment and missed opportunities.
2) Lacking employee productivity
A customer attempting to access more information about a business online can quickly become frustrated when the site’s content and tools don’t load and perform as they should. While this can be disappointing, the impacts can be even greater when it comes to the company’s internal employee users.
“An organization that fosters streamlined operations creates a culture of speed. This is something that brands in the age of instant everything cannot do without.”
When employee-facing applications, platforms and tools suffer from slow performance, it quickly becomes a productivity killer. Workers that were humming right along with their daily, critical tasks hit the proverbial brick wall when a key app doesn’t function as it should, or is inaccessible due to IT performance hang-ups.
Worse still, employees without the necessary streamlined tools to support productivity can’t properly assist partners and clients, meaning the impacts of this issue only spiral outward.
3) Overall impacts to brand reputation
If you can’t support your workforce’s productivity and deliver for customer needs, chances are very good that one of your competitors will jump in to pick up your slack.
As Inc. contributor and Mabbly founder Adam Fridman pointed out, an organization that fosters streamlined operations creates a culture of speed. And this is something that brands in the age of instant everything simply cannot do without.
However, much of this hinges on the business’s ability to support its critical infrastructure, and ensure top-notch performance of both internal tools and customer-facing platforms. In order to deliver for near-instantaneous demands, the internal IT team must have granular visibility into the condition and capacity of critical infrastructure systems including databases, SAN, storage and cloud environments. The optimal way to achieve this — and to support the near-instant performance that the age of instant everything requires — is to leverage advanced infrastructure performance monitoring software.
To find out more about enabling performance, supporting customer demands and ensuring employee productivity, reach out to the experts at Galileo Performance Explorer today.